An valuable marketing concept called "The Long Tail" is utilized to describe the hundreds to thousands of key phrases and key phrases that a site is found for, but rarely noticed or exploited by owners of the website.
The principle of the Long Tail will be the opposite of focusing on the leading 10-20 key phrases for advertising and marketing your website. The "top keyword" idea is reinforced by agencies that contract to acquire rankings for 10-20 terms, perhaps 30. Yet, when studying the referrals from the search engines and the site visitors they create, those that focus on the top 10-20
