This will be the second in a series of articles we is going to be publishing relaying thoughts and ideas from the web Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Organization, and Chris Saito, Senior Director, Shopping Goods for Yahoo! Shopping, delivered a presentation entitled "Social Networking: The Peer Pursuasion Advertising Tool."
Based on Kosciewicz, the Web these days has grown into an "architecture of participation" that facilitates social networking by means of devices such as blogs, wikis,
